SBD World's Strongest Man (WSM) today announced its 2024 partners for the world-class competition, which features 30 of the world's top strongmen facing off in an epic series of events. The competition returns to Myrtle Beach, South Carolina for the second year, from May 1-5, 2024. Monro, Inc. (Nasd...

The global digital health market size is estimated to grow by USD 563.59 bn from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of over 25.8% during the forecast period. The digital health market is projected to expand due to technological innovations and M&A activities...

TruFit, a leading innovator in the health and fitness industry, have an expansion of its executive team with the appointment of two new vice presidents who joined at the close of 2023, reinforcing its commitment to growth and industry leadership. Chip Pelaskey joined as the Vice President of Sales...

Brookstone, best in class purveyors of tech forward home and lifestyle accessories, announces their partnership with star NFL running back Christian McCaffrey of the San Francisco 49ers. Regarded as the best running back in the league, McCaffrey is a three-time Pro Bowler and three-time All-Pro athl...

The Rise 2 Greatness Foundation (R2G Foundation), in association with Sports Facilities Companies (SFC), the City of Brandon, and Brandon Parks and Recreation, successfully carried out its mission to inspire, support, and create a pathway for underserved and poverty-stricken children within America'...

Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand that operates more than 170 athletic country clubs across North America, has released its 2024 lineup of its owned and produced athletic events. Composed of cycling and running events, the portfolio spans 11 states and draws partici...

Ahead of the first race of the season in the ABB FIA Formula E World Championship, the multi-Olympic gold medallist drove the revolutionary Formula E GENBETA electric race car on a full lap of the track where the 2024 Hankook Mexico City E-Prix will be held later today (Saturday, 13 January). The...

As winter sports enthusiasts gear up for an exhilarating season, ReadyWise Outdoor unveils a collection of meal hacks designed to elevate the outdoor experience for skiers, snowmobilers, ice fishermen, backcountry snowshoers, and more. With a focus on convenience, warmth, and nutrition, ReadyWise of...

Jersey Mike’s Subs announced the return of its elementary school creativity competition in partnership with the world-famous Harlem Globetrotters. Known as the “Court of Creativity presented by Jersey Mike’s Subs,” the contest will award $1,000 to 10 finalists, and one grand prize-winning school wil...

The International Olympic Committee (IOC) today announced that AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), the world’s leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through 2028. Corona Cero zero alcohol beer will be the global beer sponsor of the Olympic Games, hi...

Tara Henry, the Head Coach of Great Britain Women’s National Softball team, along with former Division 1 Softball coach Jen McIntyre, will be leading a group of investors that will be taking over the publication Softball America. Henry & McIntyre will take the reins at Softball America as co-owners...

Ripken Baseball® today announced it has expanded its All-Ripken Games in 2024 by increasing the number of facilities and tournaments for top individual youth baseball and softball players to compete at Ripken Baseball’s world-class facilities nationwide. It also confirmed Under Armour® (NYSE: UA, UA...

STAIDIUM U.S., a subsidiary of the Germany-based SPORTTOTAL AG, announced today that it has been selected by Major League Soccer (MLS) to be a part of the inaugural year of MLS Innovation Lab. The new program will shape the future of sports by identifying cutting-edge startups and advanced technolog...

Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control, SRIXON® is introducing the all-new Q-STAR TOUR and Q-STAR TOUR DIVIDE. "You don't have to be a pro to have a tour-level golf ball," Srixon General Manager...

Due to the phenomenal success and customer feedback on the Motivator Walking Pole, York Nordic is pleased to announce the Motivator Folding Travel Pole. This new walking pole combines the innovative, patented ergonomic Motivator grip with York Nordic's renowned travel poles to ensure the ability to...

A new film from Backstory Partners documents the incredible efforts of Dr. James Withers, MD FACP, a physician within the Pittsburgh Mercy health system, and an Assistant Clinical Professor of Medicine at the University of Pittsburgh and his outreach work bringing medical help to the homeless. In...

Achilles, the ultimate ankle rehabilitation machine used by many active people, professional athletes, and celebrities, just received their official United States patent. Trey Villarreal, a young entrepreneur and creator of Achilles, just announced that their flagship product known to build "bulletp...

Sports nutrition products are specialized nutrition products that are designed to boost performance and increase recovery speeds during and after sports activities such as athletics, workouts, or bodybuilding. Demand for these performance supplements extends to both professional and amateur athletes...

It is with great pride that COROS Wearables Inc., makers of GPS sports technology and training software for multi-sport athletes, today announces that its arm-worn Heart Rate Monitor has been recognized as a TIME Best Invention for 2023. This recognition from TIME highlights COROS' significant im...

LEGO Group launched Play Unstoppable to inspire and celebrate girls' endless potential when they have opportunities to play without limits. Throughout the summer, Play Unstoppable offers several ways for girls and their families to explore different passions including: - Join Team Unstoppable, a...

Jelenew's Creative Director, Liu Di, recently appeared at a press conference of CIC Tour Féminin International des Pyrénées, a 2.1-level event under the International Féminin UCI. Di discussed Jelenew's dedication to women's health through the development of exclusive CurveTec™️ technology. The bran...

Grand Rapids, MI based Advanced Protein Technology, which has been in the collagen business since 2004 introduces new buzz worthy variations of its widely popular classic; COLLAGEN COFFEE with three new incredibly nutritious and delicious flavors; Salted Caramel, Chai Latte, and Mocha Hazelnut under...

MorningBaseball, a start-up baseball apparel company, has partnered with Game On Media Solutions (GOMS), an innovative media, content and sponsorship representation company, with the goal of transforming the baseball streetwear industry. MorningBaseball aims to inspire and motivate baseball playe...

The National Cycling League, the first of its kind, revolutionary professional sports league, built around 21st century values of diversity, gender equity, sustainability, and community, today announced the complete team lineup ahead of the inaugural NCL cup race, the Miami Beach Invitational on Apr...

Unilever's global beauty brand, LUX, is rallying people once more to stand up against everyday sexism. This time it is calling out the objectification of women’s bodies in sport, highlighting how the media zeroes in on female intimate body areas rather than focus on their sporting prowess. At Sou...

The Cambodian Women's Wheelchair Basketball Team will be embarking on a journey to Thailand for an immersive and intensive 9-day training program from March 28th to April 5th. Supported by Prince Foundation and Cambodia Airways, the team of 16 members is traveling to the Asia Oceania Zone (AOZ) Wome...

The Industrial Technology Research Institute (ITRI), Taiwan's largest and one of the world's leading high-tech applied research institutions, today announced it will introduce sports and fitness technologies at its CES 2023 booth 9855, North Hall, LVCC and its virtual event site (https://event.itri...